Common Sense That's Painfully Uncommon in the Sales Profession
CONSCIOUS SELLING
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GANESH and FRANK GARZA WELCOME YOU TO CONSCIOUS SELLING!
For the first time in sales training history, the fast-paced, visionary ingenuity of the West has been fused with the ancient, yogic wisdom of the East.
Through the lens of this union, our training programs are designed to help sales professionals achieve peak performance through the application of Conscious Selling’s customer-centric, consultative sales methodology, coupled with the development of a personal presence and mindset that builds rapport and trust from the initial point of contact and expands both throughout the customer life cycle.
We invite you to fill out the form below if you would like to schedule a 45 minute exploratory conversation with a member of our team to determine if Conscious Selling is right for you.
GuruGanesha & Frank Garza
Founders
OFFERINGS
CORPORATE TRAINING
Selling the Conscious Way
Mastering the Art and Science of Selling Complex Big Dollar Tech Solutions
AI-Driven Selling Mastery: The Future of Sales with Artificial Intelligence
1-on-1 Coaching and Mentoring with the Sales Guru
Description:
Selling to large enterprises demands more than just expertise—it requires strategic finesse, patience, and a deep understanding of decision-making dynamics. This program equips sales professionals with a systematic, step-by-step approach to navigating complex sales cycles, ensuring alignment with your sales teammates, engaging multiple stakeholders, and achieving consensus by securing high-value buy-in with every interaction.
Benefits:
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Simplifies complex enterprise sales cycles by providing a structured, repeatable process.
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Empowers sellers to position their solutions as an undeniable investment rather than a discretionary purchase.
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Enhances confidence and effectiveness in negotiating and closing high-value deals.
Description:
In today’s fast-evolving sales landscape, those who embrace AI-powered selling gain a significant edge. This program teaches sales teams how to seamlessly integrate AI into their process—leveraging predictive analytics, intelligent lead scoring, automated follow-ups that are consistent with the Conscious Selling system, and AI-enhanced customer insights to work smarter, close faster, and personalize every interaction at scale.
Benefits:
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Eliminates wasted time by prioritizing high-value leads with AI-driven insights.
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Enhances sales productivity by personalizing automated repetitive tasks and optimizing outreach.
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Creates hyper-personalized customer experiences that drive higher engagement and conversions.
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Empowers sellers to anticipate customer needs and negotiate with precision, combining human intuition with AI-driven data.
Description:
For the first time in over 4 decades, sales professionals can learn directly from ‘Ganesh’, a true sales savant and a living sales training legend. These personalized, 1-on-1 coaching sessions will transform your sales career by equipping you with key insights, techniques, and tactics that are the result of individually tailored sessions specific to your unique set of sales challenges. If you're ready to break through barriers and reach new heights in your sales journey, this program is designed for you.
Benefits:
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Differentiate yourself from every other sale professional.
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Gain a competitive edge over rivals.
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Unlock unprecedented growth in your sales career.
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Develop the calm confidence and mastery needed to excel beyond what you ever thought possible.
Two-Day Boot Camp for Sales Professionals
Description:
This immersive training—available in-house or online—takes sales professionals on a transformational journey to peak performance. Through Conscious Selling’s customer-centric, integrity-based, consultative sales methodology, sellers develop the calm confident personal presence, that builds rapport and trust from the initial point of contact and expands throughout the customer life cycle, building long-term relationships and customer loyalty.
Benefits:
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Break free from complacency and elevate your sales game.
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Experience renewed enthusiasm and confidence in your ability to sell.
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Discover the power of conscious, purpose-driven selling to optimize results.
Managers Only: Leadership in Conscious Selling
Description:
Designed exclusively for sales managers, this program provides the tools, techniques, and strategies to ensure a seamless, sustainable rollout of the Conscious Selling system. Learn how to coach, reinforce, and lead your team with an approach that drives lasting adoption and peak performance.
Benefits:
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Create a scalable, repeatable sales process for your team.
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Save time, energy, and resources with proven coaching frameworks.
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Empower your team with a unified, integrity-based, disciplined approach to selling.
Selling the Conscious Way: Turning Conversations into Mutual Commitment
Description:
The era of high-pressure, hard-sell tactics is over. Today’s most successful sales professionals don’t persuade—they align. This program shifts the focus from convincing buyers to collaborating with them—ensuring that every step of the journey is built on trust, clarity, and mutual commitment. Sellers will learn how to guide prospects naturally toward decisions that serve both parties, creating stronger relationships and higher close rates.
Benefits:
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Shortens sales cycles by fostering trust and mutual buy-in from the start.
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Positions sellers as trusted advisors and industry experts rather than pushy, non-conscious salespeople.
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Leads to higher close rates and longer-lasting customer relationships by building trust and creating genuine alignment.
CONSCIOUS SELLING LIVE!
Description:
A 24/7, on-demand sales training hub designed for sellers and organizations that are serious about performance. This platform offers numerous hours of expert-led training videos, sales tips, dynamic role plays, pre-call preparation, meditations, and weekly live coaching sessions that are added to the platform—accessible anytime, anywhere. It serves as both a powerful reinforcement tool and an onboarding accelerator, ensuring new hires are ready to sell from day one.
Benefits:
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Accelerate onboarding with structured training modules.
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Eliminate downtime—train while commuting, exercising, or whenever it suits your schedule.
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Ensure continuous learning with real-world sales insights, live coaching, and peer interaction.
Reinforcement Training: From ‘Knowing’ to ‘Owning’
Description:
Sustainable success in sales requires more than just knowledge—it demands mastery. Our Reinforcement Training ensures sellers internalize the Conscious Selling system through ongoing coaching, tailored reinforcement sessions, and sales enablement integration. Available on-site or online, this program is designed to help organizations maintain momentum long after the initial training.
Benefits:
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Embed the Conscious Selling system into your company’s culture.
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Enable internal trainers to reinforce, sustain, and scale best practices.
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Ensure sellers continuously hone their skills and optimize performance.
Becoming a Conscious Selling Licensee
Description:
For professionals who dream of building a thriving sales training business, this program offers a proven roadmap to success. Unlike traditional franchises that come with onerous financial burdens, our licensee model provides expert guidance in every aspect of the business—from training to client acquisition—ensuring you avoid costly mistakes and scale with confidence.
Benefits:
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Avoid the onerous high cost of entry via franchise fees and exorbitant monthly fees
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Learn from industry leaders with real-world success—not theorists or administrators.
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Gain access to a proven, profitable sales training system that works.
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Avoid the pitfalls that cause most independent sales trainers to fail.
We invite you to fill out the Form if you would like to schedule a 45 minute exploratory conversation with a member of our team to determine if Conscious Selling is right for you.
PURPOSE
CONSCIOUS SELLING'S Guiding Principles for Professional Selling
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A Conscious Seller understands the science of selling and acknowledges that the human organism can only be in one mode at a time –Defensive or Growth. A Conscious Seller knows that selling can only occur while the buyer is in Growth mode.
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A Conscious Seller’s Intention is to only do business if both parties are convinced it is the right thing to do.
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People do business with people they like and trust. The Conscious Seller understands that the best way to build trust is to be trustworthy.
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It is only in the presence of authentic Compassion that our buyer will feel comfortable enough to tell you what is really going on.
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Having the Conviction that selling the Conscious Way is truly in the best interest of both parties is fundamental to ensuring that you stay firmly in the leadership position throughout the selling cycle.
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The Conscious Seller has no need to convince the buyer to buy. The Conscious Seller merely facilitates a role reversal whereby it becomes the buyer’s responsibility to do the convincing.
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A Conscious Seller is committed to providing solutions that meet or exceed the client’s success criteria.
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A Conscious Seller understands that every step of the way there needs to be a mutual level of Commitment. You cannot force your buyer to be as committed as you are to the next step(s). You can only find out if they have reasons to be, and do not hold on to buyers who are not holding on to you.
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The Conscious Seller recognizes the value of time, thus does not give it away. The buyer must earn it.
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Selling the Conscious Way is not about arm wrestling your prospect to the mat at the end of a lengthy sales cycle, it’s about co-building a plan that defines the most efficient way to get to a “yes” or “no” in a mutually agreed-upon timeframe.
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A Conscious Seller understands that she or he ought not to put a quote or price on the table until they are first 100% convinced it is in the buyer’s best interest to pay for your solution.
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A Conscious Seller practices daily meditation, pranayama, and visualization to align mind, body, spirit, and optimize personal presence.
CORE VALUES
Power of Belief
• Our actions are a manifestation of our Beliefs.
Inside Job
• We believe that all the wisdom of the universe is contained within each heart.
• We believe that if you are a beacon of goodwill, all good things will flow your way.
Intention Transforms
• Attention energizes, Intention transforms*, Visualization crystallizes​
(*credit to Deepak Chopra)
• We believe the right intention for a sales call is to only do business if both parties are convinced it's the right thing to do.
Be Real
• Personal presence is the #1 determining factor in sales success. Make sure your personal presence works for you, not against you.
Whom Do You Trust?
• We believe that people do business with people they like and trust. The best way to build trust is to be trustworthy.
Better Together
• Every step along the way requires a mutual agreement and mutual levels of commitment. You cannot force someone to be as committed as you are to the next step(s). However, you can find out if they have reasons to be.
Honesty Works Best
• The 9 most important words in professional sales are "I don't know yet if we're right for you."
Time Counts
• Your time is unbelievably valuable! Thus, you cannot give it away. Your prospect must earn it.
Lead for the Benefit
of Both Parties
• Have the conviction that it is truly in the best interest of both parties for you to be the primary source of leadership throughout the selling cycle.
Breathe for Success
• Make it a habit to breathe long, slow and deep throughout the workday to energize yourself, reduce stress, minimize mental noise and achieve peak performance.
TRAINING CLIENTS
FOUNDERS
GuruGanesha Khalsa, Executive Chairman and Co-Founder of Conscious Selling Inc. is considered by many to be the most sought-after sales trainer in the global tech universe. ‘Ganesh’ blends savvy New York street smarts, Eastern metaphysical insight, and mastery of Conscious Selling’s consultative, trust-building sales methodology in an electrifying training style His unique brand of “Sales Edu-tainment” is generously spiced with hilarious, uplifting stories garnered during a colorful 45-year sales, sales management, and sales training career.
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Tens of thousands of successful high-tech sales professionals worldwide consider their days spent in training with Ganesh as seminal. His extensive client list is a who’s who of the top tech companies in the world including Salesforce, LinkedIn, Slack, Dropbox, Elastic, BMC, Dell, Oracle, Cisco and Signal Sciences.
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After attending Clark University in Worcester MA as a psychology major from 1968-1972, Ganesh landed his first sales job in 1974 as a manufacturer’s rep for Birkenstock sandals and later on, Shakti Shoes. His success with both lines was legendary and he soon became known as the “Shoe Guru”. In 1981, he entered the high-tech arena as a field sales rep for a Massachusetts based company called MicroStrategies. After embracing the Sandler Selling System in 1982, Ganesh soon became MicroStrategies’ top producing sales rep. In 1989, Ganesh purchased a Sandler sales training franchise and proceeded to be one of their top producers worldwide for 28 years. In 2017, he and his business partner Frank Garza, rolled out their own global sales training company, Conscious Selling Inc., establishing itself as the premier provider of sales training to the worldwide tech community.
Frank Garza,CEO and Co-Founder of Conscious Selling Inc, is a visionary executive with over 35 years of experience coaching, mentoring, and training professionals in increasing performance.
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With his extensive knowledge in interpersonal neurobiology, coupled with his cutting-edge research on transformational change, Frank is one of the most sought-after experts for sales training, content development, sales reinforcement, sales management, negotiation, and leadership training. At the core of his work is an understanding of the broader context in which human transformation and development occurs. With his intricate mind/body approach, Frank reveals that at the foundation of learning, cognition, and all decision making, is a vast field of knowledge that is widely ignored and underutilized in sales, management, and leadership training.
A renowned thinker, coach, speaker, and trainer, Frank regularly works with the top global technology companies which include LinkedIn, Glassdoor, Netscape, Trifacta, Crossmatch, Dell, Dropbox, BrightEdge, Liftopia, Telecom Italia, Southern Pacific Telecom aka Qwest Communications, and SFDC. He has developed an approach that combines intangible skills training, visual motor rehearsal, yoga, econometrics, and Conscious Selling’s unique sales methodology which easily scales within organizations domestically and globally.
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Frank held his first sales job as a young boy selling Long Fence, door to door. Out of college he was hired by an accounting and financial planning firm to increase their client base. Within 6 months Frank grew the client base by 600% and became the youngest Partner of the firm at age 24. Frank has owned and sold numerous tech companies specializing in transformational technologies that broke through the status quo.
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Frank’s crowning achievement in sales was the negotiation of a citywide installation of fiber optics, and the 99-year sports complex lease that included a new ten thousand seat basketball arena, soccer stadium, and track and field facility valued at over $750 million.
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In addition to his keen business acumen, Frank was an intercollegiate Academic All-American, the Ronald White Award and Oz Thompson Award recipient for the student athlete who most inspires sportsmanship, scholarship, and leadership, University of Idaho Outstanding Senior, Big Sky Conference All-League player, Captain, and Most Valuable Player of University of Idaho’s Men’s Basketball team. Frank was also an honorable mention Junior College All American, and 1st team all conference.
Academically, he earned his degree in Economics with honors, minors in psychology, human development and computer science, President of the Mortar Board, awarded the Wall Street Journal’s Student Achievement Award, University of Idaho’s Outstanding Senior, and represented University of Idaho nationally as a finalist for the coveted Rhodes Scholar Award.
Frank is a noted trumpet player, sits on the board of several non-profit corporations, and is a Co-Founder of the Big Island Sports Academy, a 501(c)(3), devoted to helping disadvantaged youth with opportunities to advance as scholar athletes.
EXECUTIVE TEAM
David Earhart
Technology C-Suite Executive
David has a passion for the profession of sales and has been described as a “selling” CEO. He began his career in hardware, selling copiers and jokes that “there were 33 competitors that could put black ink on white paper”.
He was consistently in the top 1% of the sales force nationally, demonstrating he learned how to differentiate, earn trust and deliver for his company and customers. He was promoted to managing a team of his peers and then promoted to the youngest branch manager in the business.
He decided to transition into software in the early days of BMC Software as a sales representative. In his first full year he received the “new business leader” award. BMC is where David met Guru Ganesha. They became friends and Ganesha describes David as a “lifelong learner of the profession of sales”, embracing the system that Ganesha was teaching and taking it with him to large software companies and startups where he used the system to lead and coach.
He has consistently been promoted throughout his career at startups and billion dollars + technology companies (venture, private equity and public) spanning the copier industry to the highly complex world of cyber security. He has held positions of SVP of Field Operations, General Manager, CEO and President, where the organizations he led experienced consistent double- and triple-digit growth. David highly values all functions of a company. He believes that when the sales role is done well, it is one of the most honorable positions in business, not only for their company, but also for the customers they serve.
David has been described as one that “demystifies the complex”. Whether an individual contributor or as the CEO, he instills focus and simplicity. He strongly believes that salesforce efficiency/productivity is one the key metrics to a long-term healthy, organization. An essential element is a sales system that is trust based, mutually beneficial, adopted at the C-Level and permeates throughout the organization. When applied and consistently reinforced, qualification of the pipeline greatly improves, velocity of the sales cycle increases, bigger deals, reoccurring revenue and growth are realized.
He is part of the executive team at Conscious Selling, he is/has served on numerous public and private boards in the technology space, advises private equity, and has been an executive coach. He also works with The Bridge Academy where he assists individuals that are on the autism spectrum find full time employment in IT.
David has a BA in finance from Texas Tech University, where he was captain of the tennis team, recognized for athlete academic excellence and awarded the Arch Lamb Spirit award voted on by his teammates. David continues to be committed to his own perpetual personal, professional and spiritual growth. He lives in midtown Atlanta with his wife of 30 + years. He and Elizabeth have two daughters. David and Elizabeth enjoy fly fishing, biking, golfing and cooking at their place in the Blue Ridge Mountains.
Vince Polentes
Technology Sales Executive
Vince Polentes is a serial entrepreneur and technology sales executive with an extensive background in sales, services,and P&L management in the B2B and B2C marketplaces. As VP North American Sales (with GuruGanesha’s training), Vince grew Roadshow International from startup into a $24 million software business that was sold to Descartes Systems (DSGX) NASDAQ. Vince has run sales and marketing for many young emerging software companies. He has also co-founded a remote commerce company where he raised Venture Capital and acted as CEO.
Vince excels at delivering the Reward then Dive Deeper (RDD) Facilitation Methodology taught as part of Conscious Selling to aid his clients in getting more heart-to-heart conversations and, ultimately, the truth from their prospects. These skills directly result in measurable outcomes that include:
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Shorter selling cycles
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Clearly defined and mutually agreed upon next steps
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More senior decision makers involved in the proof step
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Increased deal sizes
His empathy and broad experience base forces him to put himself in the position of the seller for his clients. This makes reinforcement role-play exercises relevant to the achievement of specific metrics, as well as a lot of fun!
Hey Frank,​
Wanted to reach out and thank you personally for helping us out with this training! Meetings with prospects have been great lately. There's one big takeaway I have, and that goes along with what I have noticed over the past few meetings I've had. This training and the skillset that I learned through you will absolutely help close more deals. But even more so, what it's going to help me with is learning who to focus my time on and who not to focus my time on. Through asking the series of questions we worked on, I've been able to weed out prospects who don't necessarily have any priorities when it comes to our product, and they're more so just there to hear what we have. It quickly tells me who is actually a serious buyer that I should focus on.
This helps with time management and being generally more confident on my calls.
Thank you for everything you worked on with us!
Erik P SMB Google
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